branding

The challenges of destination branding: a case study of Helsinki premium
AUTHOR: Holmberg, Eva; Lindroth, Kaija AT: The Social Side of Tourism: The Interface between Tourism, Society, and the Environment, PL Academic Research, 2015. Online Access>>
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The SMEs and their strategic relationship to the region case Helsinki Metropolitan Region premium
AUTHORS: Tuomi, Lauri; Lahti, Pekka AT: Metropolibrändi II – näkökulmia aluebrändin kehittämiseen Helsingin metropolialueella, 2014. Online Access>>
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Employer branding premium
AUTHORS: Habiyakare, Evariste; Heinonen-Salakka, Johanna AT: 16th International Conference on Corporate Reputation, Brand Identity and Competitiveness papers, 2012. Online Access>>
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