sales

Changing perspectives on professional selling: How buyers and sellers perceive each other’s role premium
The Academy has widely recognized dramatic changes in the field of professional selling over the past decade. Sales approaches evolved from an early transactional sales process, then to need satisfaction and relationship selling models, and most recently to a more complex collaborative and value co-creating sales process (Borg & Young 2014, Haas et al. 2012; […]
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Designing and prototyping digital B2B sales tools with students premium
AUTHORS: Alamäki, Ari; Aunimo, Lili AT: AMK-lehti/UAS Journal, 1/2016, the Rectors’ Conference of Finnish Universities of Applied Sciences, 2016. Online Access>>
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Doubts and risks in the buying and purchasing processes of business buyers premium
AUTHORS: Alamäki, Ari; Hautamäki, Pia AT: Financial Environment and Business Development, Conference Proceedings, 16th Eurasia Business and Economics Society Conference, Springer, 2016. Online Access>>
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Characteristics of successful sales interaction in B2B sales meetings premium
AUTHORS: Alamäki, Ari; Kaski, Timo AT: International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Vol:9, No:4, World Academy of Science, Engineering and Technology, 2015. Online Access>>
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Business buyers’ expectations in buyer-seller encounters: What really matters? premium
AUTHOR: Hautamäki, Pia AT: International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Vol:9, No:4, World Academy of Science, Engineering and Technology, 2015. Online Access>>
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Industry calls for new sales and interaction competencies for ICT specialists premium
AUTHOR: Kock, Heidi AT: Conference Proceedings, INTED2015: 9th International Technology, Education and Development Conference, Madrid, Spain, 2-4 March, 2015, IATED, 2015. Online Access>>
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Towards the professional sales competences of tomorrow premium
AUTHORS: Moisio, Anu; Vuori, Johanna AT: Conference Proceedings, Global competitiveness in a time of economic uncertainty and social change: IMDA 21st Annual World Business Congress, Helsinki, Finland, 2012. Online Access>>
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