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Consumer-to-consumer exchange and trading activities are challenging businesses and business models as we know them. Values have changed especially among young people under the age of 35: ownership is no longer considered trendy. Efficient use of resources, reduction of waste, environmental conservation and need-based consumption are rising models of consumer behaviour. Haaga-Helia and Arcada University […]
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AUTHOR: Harmaala, Minna-Maari AT: AMK-lehti/UAS Journal, the Rectors’ Conference of Finnish Universities of Applied Sciences, 2015. Online Access>>
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